Got Your Attention?: How to Create Intrigue and Connect with Anyone

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  1. Got Your Attention?: How to Create Intrigue and Connect with Anyone
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  3. Got Your Attention? by Sam Horn - Book - Read Online

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Got Your Attention?: How to Create Intrigue and Connect with Anyone

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Remember her? Princess Leia in Star Wars? Cinnamon-bun ears? Yes, that Carrie. She said, Instant gratification takes too long. We want to be intrigued … and we want to be intrigued fast. Sound good?

I had the privilege of emceeing the Maui Writers Conference for seventeen years. We did something unprecedented at that time, which was to give authors an opportunity to jump the chain of command and connect face to face with publishing insiders. In fact, one woman exited her meeting with tears in her eyes.

I asked, Are you okay? Tell me in sixty seconds what your book is about and why someone would want to read it. My mind went blank. I thought it was my job to write it. I thought it was his job to sell it. The more I tried to explain it, the more confused he became. My big chance, and I blew it.

I told her, You still have an opportunity to connect with agents and editors. Many of them will be at our reception tonight, and you can meet them there.

The next day, I saw her in the halls and asked, Did you have a chance to connect with some agents and editors last night? Many other authors failed to get interest in their projects. So, I wrote POP! That book has been featured on MSNBC, in the New York Times and Fast Company , and has helped people create successful brand names, best-selling titles, and innovative marketing slogans. If you really want to connect with people, you need to be able to keep their favorable attention and gift them with yours. When we look back, at the end of our life, what will matter is: Did we genuinely connect with the people important to us?

The result? A profound sense of disconnection. Our ideas go unheard. Our projects go unfunded. Our programs go unattended. Our dreams go unfulfilled. Our relationships go … nowhere. We suffer from unprecedented alienation. We have never been more detached from one another.

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Got Your Attention? by Sam Horn - Book - Read Online

Publisher: Berrett-Koehler Publishers, Inc. Book Preview Got Your Attention? More Praise for Got Your Attention? She rocks and so does this book. Ordering information for print editions Quantity sales.


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As a young teenager struggling to find my place in the world, I stumbled across your enduring insight, We can make more friends in two months by becoming interested in other people, than we can in two years by trying to get people interested in us. Your book is testimony to the truth that books change lives. Thank you. Tongue Fu! I just saw my dream go down the drain.